In this article, you will find the importance of the corporate image which goes hand in hand with the brand book, because both make the company’s image a reality.
Corporate image is the way an organization is perceived by its audiences. This perception can be based on many factors, including values, products, and services. And the Brand Book is a guide that defines, in a concise way, all the elements that contribute to building the corporate identity.
The term corporate image refers to the overall image an organization projects into a given environment. It is the totality of all perceptions of a company by all audiences, including: its various stakeholders, employees, customers, government regulatory bodies and the general public.
A positive corporate image can increase customer loyalty, attract new customers, improve employee morale, and enhance the company’s reputation in the industry. On the other hand, a negative corporate image can lead to a decrease in sales, loss of customers, difficulty in attracting and retaining top talent, and damage to the company’s reputation and brand.
To build a strong corporate image, companies need to focus on their branding and messaging, develop a clear and consistent visual identity, provide high-quality products or services, engage with their customers and stakeholders, and demonstrate corporate social responsibility by contributing positively to the communities in which they operate.
The benefits are extensive, and building consumer loyalty is one of the main objectives of any company.
On the other hand, the Brandbook, also known as a brand style guide or brand guidelines, is a document that outlines the visual and messaging elements that make up a company’s brand identity. It provides a set of rules and guidelines for how the brand should be presented across all forms of communication, including advertising, marketing, packaging, and digital channels.
By having a brand book, companies can ensure that their brand is presented consistently across all forms of communication, helping to build brand recognition and trust with customers.
In conclusion, every company needs a image identity to communicate what they need to said and transmit confidence to people.